THE SPONSORSHIP COMPANY
Sponsorship/s is a commercial deal between two parties, one who has the commercial rights, and the other who seeks to reach specific consumers by utilizing these rights to position their products or services in a positive light.
The aim of strategic sponsorship marketing and management is therefore:
• To reach specified target audiences, in order
• To help enhance the Sponsor’s brand value
• To help drive revenue
• To increase employee involvement and motivation
• To assist in creating corporate entertainment opportunities
• To facilitate the building of relationships with key stakeholders
• To create promotional platforms to showcase company products or services, and
• To generate publicity for and about the company
ABOUT US
The Sponsorship Company is a dedicated Sponsorship Procurement & Management company.
Whilst the majority of sponsorships have traditionally been associated with Sports, there is a developing trend
to extend the sponsorship marketing techniques to other fields, including Arts & Culture and Cause Related
Marketing and business.
Each sponsorship type has its own unique properties, benefits and features and there is a causal relationship
between the benefits of any sponsorship and the price paid. It is vitally important therefore that a directly
targeted ‘tight-fit’ is created between the values and objectives of the event/property and the commercial
objectives of the brand holder.
Segmentation is therefore a key building block in maximizing the return on investment and intrinsic value of
any sponsorship.
OUR SERVICES
- Sponsorship Brokerage and Match-making
- Sponsorship Contract and Rights Negotiations
- Sponsorship Management
- Sponsorship Leveraging
- Sponsorship Advice and Activation
- Stakeholder Relations Management
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CLIENTS WE HAVE WORKED WITH
- The Industrial Development Corporation (IDC)
- The National Ports Authority
- Women World Cup of Golf
- South African Airways (SAA)
- Association of Tennis Professionals (ATP)
- City of Joburg
- Birdi Clothing
- SuperSport
- Sunshine Tour
- Tennis SA
- Telkom SA
Meet the Team
Phillip Zondo l Founder & Director
Phillip brings a wealth of experience in Marketing, Sales, Communications and Advertising arenas.
He has held senior positions for blue-chip companies such as Johnson & Johnson, Standard Bank, Liberty Life, Sowetan Newspaper, Leo Burnett, Telkom and Mediamark.
Thandekile Mofokeng l Director
Thandekile has a diverse portfolio of work experience in Events, Property and Hospitality.
She has held positions for companies such as VWV Group, McDonald’s South Africa, Dijalo Property Group, Minor Hotels and Southern Sun Hotels.
Get in touch with us
Phillip Zondo
0829000156
phillip@thesponsorshipcompany.co.za
Thandekile Mofokeng
0627714863
thandekile@thesponsorshipcompany.co.za
Company Registration: 2017/655290/07